1.内容提要

     本教材首先介绍了跨文化交际研究涉及的“文化”“交际”“跨文化交际”等核心概念、特点及其关系，随后从中西方文化产生差异的哲学根源对中西方价值观进行对比，使学生从根本上了解中西文化差异的根源，帮助其建立民族文化自信以及消除文化自我中心主义。在此基础之上编者通过案例列举了文化差异在言语和非言语交际方面的种种表现，讨论英汉语言背后的文化原因，并从中西文化对比的角度概述不同文化中的社会习俗以及在跨文化交际中我们需要掌握的礼仪。在最后的补充阅读部分，列举了部分“一带一路”沿线国家的风俗和礼仪，以帮助学生了解多样化的文化风俗和礼仪，拓展学生的跨文化视野，亦可作为学生日后进行外事交流时的重要参考。

2.目录

CONTENTS

Chapter 1An Introduction1
1.1Culture 1
1.2Communication 4
1.3Intercultural Communication  8
1.4Global View on Intercultural Communication11
Chapter 2Philosophy and Values in Different Cultures17
2.1Introduction17
2.2Chinese and Western Philosophy18
2.3Central Ethical Values in Two Cultures21
Chapter 3Daily Verbal Communication32
3.1Introduction32
3.2Form of Address32
3.3Initiating Conversation and Conversation Topics38
3.4Greeting, Invitation and Parting41
3.5Gratitude and Apology46
3.6Compliments and Responses49
3.7Visiting and Dining52
Chapter 4Verbal Communication59
4.1CultureLoaded Words59
4.2Proverbs64
4.3Taboos70
Chapter 5Nonverbal Communication78
5.1Introduction78
5.2Time Language82
5.3Spacial Language84
5.4Body Language87
5.5Paralanguage93
Chapter 6Social Customs and Etiquette98
6.1Introduction98
6.2Traditional Chinese and Western Festivals99
6.3Customs and Ceremonies of Babys Birth107
6.4Different Birthday Celebrations109
6.5Different Grownup Ceremony for Children 112
6.6Different Rituals of Marriage114
Chapter 7Intercultural Business Etiquette125
7.1Introduction125
7.2General Intercultural Business Etiquette126
7.3Some Golden Rules of Intercultural Business Etiquette138
Chapter 8Customs and Etiquette of Some Countries145
8.1Oriental Culture145
8.2Occidental Culture150
8.3MiddleEastern Culture157
8.4Main African Cultures163Supplementary ReadingSocial Customs and Etiquette of Some OBOR Countries170References184